Award-Winning MAIP Project #2 by Group 21 aka Saváge:
Fathers & Families Support Center St. Louis
Our team won 1st place out of a dozen other MAIP teams with this pitch for OBP’s Fathers and Families Support Center, a non-profit in St. Louis which supports estranged fathers who are looking to be more involved in their kids’ lives. We were asked to create a campaign that encourages Dads to embrace fatherhood and not think of it as daunting.
Our approach was to highlight the ways in which small, doable steps towards fatherhood lead to big changes. Alongside a partnership with Gillette (The Best A Man Can Be = The Best A Dad Can Be) and local St. Louis businesses, FFSC would sponsor dads and create opportunities for them to bond and make positive memories with their kids.
