Minnesota Lottery

bundle Up Bucks

Our Creative Intern team shadowed the MN Lottery Creative team and Executive Creative Directors to help ideate the concept for the Winter ‘22 Lottery Ticket design.

After multiple rounds of designing and brainstorming, we collectively decided on the Bundle Up Bucks design as part of the MN Lottery Get Out & Play Campaign.

I’d like to especially thank Scott Dahl and Nicole Meyer for letting us be a part of this project!

Bundle Up Bucks tickets at the end of the Get Out And Play video spot

During my Summer 2021 internship with Periscope, my Art Direction partner and I were asked to conceptualize and design seasonal social media posts that complemented their pre-existing “I’MN” tagline and encouraged people to go outdoors and enjoy the warmer weather before the cold winter months came.

Design: Nicole Meyer

Creative Direction: Scott Dahl

Caption: Did somebody say cannonball? Say I’MN to summer fun!

Art Direction: Jay Dee Samonte

Caption: Step into nature this fall. #IMN