Below is the result of a class assignment where we were asked to create a campaign for Everton Allen’s The 3o5 brand that highlights and expresses the one-of-a-kind vibe that lives only in Dade County, Florida, USA.
The 3o5 is a Miami based clothing brand created
by Everton Allen that voices the unique culture & pride that is meant to represent and resonate with people from Greater Miami & Dade County as a whole.
Copy: Elise Rasmussen & Andrew Tesoriero
Photography: Madi Mather
Strategy: Madeleine Bedard & Hilary Smith
Art Direction: Yuwen Wang
Project Manager: Tyler Ford
Design: Madi Mather & Elise Rasmussen