University of Oregon Women’s Basketball 2019-2020

With COVID-19 halting all in-person audience attendance, the large Oregon fanbase was suddenly disconnected from the star-studded Women’s basketball team. Prior to lockdown, the Oregon Ducks Women’s basketball team attracted the highest number of audience members recorded at Matthew Knight Arena and were highly favored to win the PAC-12 and NCAA National Championships.

TO MAKE SURE THE FANS DIDN’T FORGET ABOUT THE TEAM, Swish You Were Here!

LOCAL FANS WOULD RECEIVE POST CARDS as a tangible reminder of the importance of their support to the team, AND COULD ALSO SEE this message OOH THROUGH murals, billboards, and TV spots featuring star players.

Swish You Were Here would also be displayed on the virtual screen outside Matthew Knight Arena and other OOH placements for the duration of the season to let fans know their presence was highly missed by the team AND THAT IT WASN’T THE SAME PLAYING IN FRONT OF AN EMPTY ARENA.

The design is retro yet bold to bring back the sense of nostalgia for times before quarantine while still giving the fans that original sense of Oregon Duck pride. THE COPY IS HEARTFELT AND GENUINE.